Visiting the city on holiday he had, like many tourists, found the transport network rather daunting. His initial apprehension though soon disappeared. The ever-present roundels, he discovered, made stations easy to locate and identify and the easy-to-read signage really impressed him.
“The symbol was accompanied with a simple, elegant, slightly old-fashioned alphabet.” He would later write, “At first, I thought it was Gill Sans; it wasn’t Futura, and definitely not my then favourite, Helvetica.”
by denegro on 01/4/2012